COVID-19 has forever changed the events industry for better and for worse. The use of digital tools and services to deliver your message has been growing steadily but the pandemic has accelerated that. Embracing a digital component to your event planning will be essential going forward.
Hybrid events are a marriage of traditional live events with strong digital presence to spread your message to a wider audience, and Enabling participation from people unable to physically attend a venue.
Hybrid Events should be considered supplementary rather than novel. They offer a great deal of extra strategies for reaching your audience, in addition to the way you planned your events previously, not instead of.
While there is now a light at the end of the tunnel, it is still uncertain how much longer it will be until we events can proceed as normal. One crucial benefit of hybrid events is that they greatly increase the flexibility of your planning exponentially. With a streaming strategy in place, you can be sure that you will still be able to proceed with the event should lockdowns increase again. Such as when PF Events was recently a part of TEDxLondonWomen.
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